Vision & principlesReviewed today
Product tools for software builders.
There’s always a next version.
iterateTo makes focused tools for the product work around software: keeping the thinking behind it clear, and catching what users experience after it ships.
Two products today. Each useful on its own.
Product Hub
What are we building toward?
Current problems3 need evidence
Decisions & learningContext stays attached
Adversarial reviewTwo assumptions need evidence before this is ready.
Feedback
Build 0.8.14Ship the next version
Report this
Button label is still in EnglishElement, locale and screenshot attached
ReadyTwo tools, built for real work
Know what you’re building toward. See what needs fixing next.
Product Hub
Keep the product clear while the software changes.
A living product record where people and agents establish, challenge, and maintain what matters: users, strategy, evidence, problems, outcomes, decisions, and what remains uncertain.
- Replace scattered documents with maintained context
- Keep decisions owned, reviewable, and scoped
- Give people and agents the context relevant to their work
Feedback
Let users show you what needs fixing.
An embeddable widget for reporting bugs, AI slop, bad translations, confusing details, and ideas—with the page and technical context needed to act.
- Add it to a website or app with one script
- Capture the exact element, screenshot, and environment
- Hand complete context to a person or agent
Why iterateTo exists
We build the product tools we want to use.
We wanted a product record that stays useful without becoming a documentation chore. We wanted a feedback widget we could add to every project so small mistakes and good ideas would not disappear into messages, screenshots, and memory.
Keep the thinking usable
Product context should be easier to create, question, review, and maintain than another loose collection of documents.
Catch what builders miss
Feedback should arrive with enough context to act, whether the next builder is a person or a coding agent.
How we build
Focused products. A shared place to work.
Product Hub and Feedback are independently useful tools inside the same project space. They can share context when that makes the work better, but neither depends on a manufactured suite workflow.
Useful on its own
Every product must solve a real job before integration makes it more valuable.
Made for builders and agents
People remain responsible for consequential choices. Agents investigate, maintain, challenge, and act.
Expanded when earned
More product essentials can come later. Right now, we are making Product Hub and Feedback excellent.
Choose where to start
What will you improve next?
Start with the product context you need to keep clear, or add Feedback to something you have already shipped.